Two helpful tips to get over our resistance to marketing: make it fun, and offer a conversation. It’s nearly impossible to do anything well that we don’t enjoy, and we don’t so much sell our books as invite readers to join a conversation.

When we write, we’re always seeking the effortless way forward. But we often meet resistance. The pain comes when we try to force our way through the resistance rather than find the better, more natural way. 

You’re an artist. You don’t have to stop being an artist just because you’re marketing your work. Keep being creative in everything you do. It’ll be more fun and more productive.

People deal with death and loss all the time. Yet writing requires us to tap into something eternal within ourselves, something undying that is always seeking expression.

It shouldn’t be hard to be yourself. What else could you possibly be? Yet writing, and the arts in general, have taught me like nothing else that being myself requires as much trust as anything I’ve ever done.